Final music video

Evaluation

Evaluation Question 3:What Have You Learned From Your Audience Feedback?

After we received feedback from the viewing audience, we heard that we originally had some changes to make.  The main criticism with the video was that the background was bland and uninteresting, as there was none, when given the chance to re-edit the video we placed motion paths and effects into the background in order to give it a bit of interest, therefore it wouldn’t be black and dull. Also, after the audience had viewed the video, there were comments that the green screen chroma keying would need to be edited in order to restore faces and arms that were missing. (Show clip of edited guitar player without grain or missing limbs).

 

After the keying had been changed and some effects had been added into the background, we then settled with the video and had some more feedback given to us.  Our original audience had noticed that the effects and editing had been tightened up which was a welcome change in the feedback. The audience were aware of the character motivations and narrative of the video due to us not focusing too much on this issue, we wanted to centre around more of a band performance due to us wanting to stick to the main conventions of the genre.  People understood that the music listened to in this genre is normally referred to as angry music and people feel angrier listening to this genre than to say an easy listening song, so we decided to include some sort of injustice within the legal system, in this case it would be some sort of hate crime between the males and females (Show clips of both a male and female from the video).

 

 The audience, which the video was viewed by, very easily understood this the band performance was enjoyed by the class due to the song not being too old or hated by the majority of the viewers. After the second viewing of the video there were still some minor fuzzes on the green screen to fix but other than that it was agreed the effects where put in helped the video appeal more and reach out more.  Finally, after all of the little annoying green screen problems had been edited we where left with an acceptable chroma key, we learned that we had stayed true to the genre as well as making a short, understandable narrative.

Evaluation: Question 2

How effective is the combination of your main product and ancillary texts?

 I believe the combination of our music video and ancillary texts was very effective as we actually integrated elements of our music video into the digi-pack and magazine advertisement. Sticking to the same color scheme throughout all of our products, which was basically black and white, did this. This helped as it made it clear there was a direct link to all of the products so if one got your attention they all would. We used black and white because it uses the age-old technique of using contrasting colors to make all the information that the designer wants to be noticed, get noticed.  We used dark colors in our work as a way of sticking to the conventions of the music genre, post-hardcore which like just about all rock genres use a dark and quite depressing color scheme, as it seems to appeal to fans of the genre. For the font I got a font called Porcelain as it suited the name of the band well as it looked very flowing and dreamy which, seeing as the band have shadows and ghosts in their name it struck me as an obvious choice as it seemed to represent the name perfectly.(Include image of the outside of the digi-pack and magazine advert when mentioning font).

 

Also we used actual stills from the music video we produced in the digi-pack and magazine advert to enhance the definitive link between them once more. The images we used from the video on the digi-pack were the shot of the town centre sign and the image of the band walking away at the end of the video. The town centre image (show image of inside of digi-pack and bit of video it’s from) was used to relate to the short bit of information written beneath it as a way of showing the band haven’t gotten ahead of themselves and still remember their roots. The image of the band walking away was placed where the CD would go (image of inside of digi-pack and bit of video it’s from) and was used to depict the end of the album and relates to the town centre image as it shows that although they remember their roots this album is their way of moving onto bigger and better things. All of the images used on the inside of the digi-pack were made black and white and faded slightly so they were seamlessly integrated into the background so they didn’t just look like they had just been stuck there.

Inside analysis

This is the completed inside of the digi-pack including an image of the band, a short biography of the band and the track listing of the live performance. I also included an image showing the way to the town centre as a reference to the biography and the bands original roots.

I then took a still from the video we recorded and edited it to integrate it into the background to make it look relevant and

 suited to the look of the digi-pack.

I then researched the band on the internet and wrote down some general information in the same font to keep the continuity.

I then wrote a track list for the live performance and included in on the inside next to the biography to finish the inside.

Back and side analysis

This is the completed back and side of the digi-pack featuring the barcode, small print, set list and name of the band and album. The red lines are used to mark where they would be folded to make

 the spine.

I began by putting the side on first to work out the dimensions and limitations of the sizes for the track listing. I put the lines in red to make them more noticeable and wrote the band and album names in block capitals because it makes them stand out more.

Upon completing the side I wrote in the track listing and song times, I wrote the track listing in the same font as the band name. This was done to relate to the front cover to continue the ghostly effect of the digi-pack.

I then inserted a barcode to make it appear more authentic and professional

I then added copyright information at the bottom to once again add to the authenticity of the product 

Magazine Advert Construction

  This is the final outcome of the magazine advert

The original idea was to 

have one big image in the centre of the advert, peoples eyes are drawn to the biggest image on the advert the first time they look at, therefore we decided to but one of the main points from the video as the biggest picture to be seen on the advert.

   

We needed to add the actual picture of the digi-pack front into the advert, therefore, it was fitting that this would not be the biggest picture to be seen and would be the smaller image, but n

ot too small, in the bottom left corner of the magazine advert.

After the three images had been inserted, we neeed to add a caption, and also a small explanatory paragraph detailing what was included in the set. The caption showed the words 'debut album out now' and also 'introducing'. Whilst the small paragraph did explain what was going to be included within the digi-pack. The addition of the amps record label was to to make the advert look more professional, we decided that it would look more trustable also.